CONTENT WRITING ISN'T ENOUGH!
INCREASING CONVERSIONS, INVESTING IN YOUR BRAND, & CULTIVATING AN AUDIENCE WITH EXPLAINER VIDEOS.
When was the last time you were clicking through a site, and there was NO video? Can’t remember it? Was there a video welcoming you? A short tutorial about who they are? Or maybe a message from the CEO? Video thrives on company sites, and is a staple for any user experience. The shift to online video is so great, that NOT having a video could make potential customers weary. That means no conversion!
For many companies struggling with marketing online media, finding ways to promote products and services can be very confusing. Additionally, getting potential customers to actually understand a company's message is half the battle toward generating conversions. If your business is doing something new and innovative, then people might be overlooking your potential because they simply can't grasp your concept. You can write as much web content as you want to try to explain things in different ways, but often the best way to grow your customer base is to make an explainer video. In fact, establishing an online video presence is becoming the expectation for many businesses.
According to the Social Science Research Network, about 65 percent of the population is made up of visual learners, and those people respond best when they can actually see a product or service explained step by step. In a recent study by Demand Metric and Vidyard, 71 percent of those polled said that video marketing helps them convert more customers than images or text, and 69 percent responded that they had been able to use video marketing as a good source of lead generation.
SO HOW DO YOU CREATE A VIDEO THAT EXPLAINS YOUR COMPANY IN A THOUGHTFUL, COMPELLING AND HONEST WAY? AND ONE THAT PRODUCES RESULTS?
Wezank is an excellent company devoted to putting together explainer videos for businesses of all different types and sizes. Wezank uses creative and interesting animation to entice website visitors into watching from start to finish. Wezank excels for their clients, and they put it simply; "We explain ideas with beautiful videos". The company also does a great job at simplifying complex concepts while still getting across an accurate picture of the goods and services their clients offer.
I had the pleasure of working with Wezank on an explainer video for the online tutoring service Teach Me Now, and I loved the experience. And according to the client, "Working with Tony was excellent. He responds very quickly, grasps the requirements from the first time and is very friendly! We will be working with him again soon." I knew I was working with real pros, and any company would be very fortunate to partner with such a great team.
Online video can be challenging, but finding the right resources to develop your story is key to high conversions. With the exceptional animation done by Wezank and the top-notch voiceover, you can be assured that your explainer video will be in very capable hands.
Stop missing out on potential business because you aren't able to hook your ideal customers. Let's chat about investing in your brand by producing an explainer video with voiceover today.
For More about Wezank, check out their own explainer video. (And when you talk to them, tell them your friendly neighborhood voice over talent Tony sent ya ;)
ARTURIA RELEASES NEW USB RECORDING INTERFACE.
NEAT MICROPHONES BUZZES WITH THEIR UNIQUE MICROPHONES.
NAMM 2015 is rocking and new gear announcements are coming out from major recording manufacturers. While there was Avid Pro Tools big announcement, along with Universal Audio, and Focusrite; there were 2 smaller ones that caught my eye.
The first is the release from Arturia, and their brand new USB interface, Audiofuse.
While the market is flooded with USB interfaces for home recordings, this one peaked my ears. From the sounds of it, Arturia took a "ground-up" approach to this design. From the high end converters, clean preamp (75db gain), and modular design; it goes right up against other high-end models like the Focusrite Forte and Apogee Duet. What seems to set this a part from the others are features like; all sends and outputs controlled right on the device, iOS capabilities, and a talk-back mic built right in!
Sound on Sound did a nice interview with Arturia that gets tech nerdy on details (which I love):
At a suggested retail price of $599 and available Q2 2015, the Arturia Audiofuse will hit a nice spot for quality home studio recording in a saturated market.
Another new piece of gear from NAMM 2015, that turned heads, were mic lineups from Neat Microphones.
These appropriately named, with "stinging design" (see what I did there); will grab your eye but also your ears*:
The brand is an extension of Gibson and has brought in a few "names" as the design captains. No test out there yet for sound, but if you want something to get your podcast/recording buzzing...oh enough with the puns..they just aren't sticking...ha! (*Prices from B&H.)
PRO TOOLS | FIRST USHERS IN A NEW "FREE" VERSION OF THE INDUSTRY STANDARD AUDIO EDITING PROGRAM.
In the landscape of audio editing programs, Pro Tools stands alone among the rest. Well, I guess that's up for debate. In this writer's opinion Pro Tools is the standard. However, getting into debates on what is the best audio recording and editing software is like the Mac vs. PC debate. It comes down to what's best for your application/usage, and comfort level. I've had engineers say they love Logic to compose, but still use Pro Tools to edit. Some creative agencies and production houses utilize Adobe Audition because of the integration to Adobe Creative Cloud. Whatever the reason you choose a certain audio program, you'll have a chance to "test-drive" Avid Pro Tools for free! But does it hold up to the full versions?
Pro Tools | First is a departure from the past versions of Pro Tools LE or Pro Tools M-Powered. This is a fully functioning version of Pro Tools that any industry pro would use. Now, I know what you're thinking...What's the catch? Of course any software company is not just going to give things away without some sort of revenue stream options. Which is what makes Pro Tools | First an interesting venture for Avid. In the purest sense, they made a freemium version of Pro Tools. There are limits, as you would expect, but they are creating a new pricing structure to "add-on" features as the user would need.
At first glance the biggest limitations of Pro Tools | First is the number of projects (3 stored in Avid's cloud), no bounce to MP3/iTunes, and no video support. But what this version gives to the user is more than just a stripped down Pro Tools. This is a chance to take Pro Tools out for a spin, without the high price tag ($899 for standard Pro Tools). It still includes AAX plug-in support, compose-record-edit features, and 32-bit 96kHz sample rate. So how will this impact the creative industry?
Creative Agencies and Production Houses:
If you're producing creative content, and have been thinking about using Pro Tools in your workflow; this is now a chance to test. And more importantly, test it without impacting your annual budget...yet.
When I was a creative director, we would test new software/platforms all the time. It was always in an effort to expand our offering to clients as well as speed up production times. The best way I found to do this was to test it in the real world. Don't just get the software and "play around" with it. Find a project, or client that would be suited to use Pro Tools | First and apply it in your regular workflow. If you have a cool client you love, it might even become a nice case study for your site. Either way, it will give you a realistic expectation of how Pro Tools can enhance your workflow, or add to your arsenal of tools.
Voice Talent/Voice Actors and Voice Over Production:
As a professional voice talent, I use Pro Tools and have for years. For me, I accepted it as the standard, even with all it's quirkiness over the years, but never wanted to leave the platform. I did give other audio programs their just due over the years (Logic, Garageband, Twisted Wave, Audacity, Sound Forge, and Audition). In the end being a Pro Tools voice talent gave me the best options to ensure I deliver great quality for my clients, but also gave me the most flexibility in my workflow. But again, that's me. I still do creative audio projects and having Pro Tools makes sense for me.
If you're a working voiceover talent, then Pro Tools is probably overkill for you. Most of the time you're working in a single track, mono, and sending out dry audio only. So why try it? 2 reasons. 1, because you might find having more options for plug-ins, and an expansive audio quality a huge asset. 2, because your clients are probably using Pro Tools and getting an insight into their world will only make you a better talent and creative partner.
With Avid pushing their marketplace toward the accepted subscription based plan, now is a great time to see if Pro Tools is the right audio editing software for you. Avid said they are releasing Pro Tools | First during the first quarter of this year, and full versions of Pro Tools 12 will be at $29.99/mo.
Transition from traditional media is becoming the standard.
Have you done it? Have you "cut the cord" yet? It's really freeing when you do. I've watched more shows, movies, and content than ever before, and it's all thanks to my laptop with a fast connection.
This shift regarding traditional media consumption means new avenues for advertisers to connect with their audiences. As a voice over talent and creative director, I've seen first hand how the changing medium has geared brands into new content creation and distribution.
It may have taken a few years for the tides to start turning, but online video is officially beginning to overtake broadcast television. Sites like Vimeo and YouTube get some of the world’s biggest traffic and companies routinely post videos on their own websites. Major brands realize they need to adapt to the trend of harnessing the Internet or risk being left behind--having an online video presence is just as important as buying traditional media.
According to a study done by Pixability, 99 percent of the most successful brands on Earth have YouTube channels. (Interestingly, YouTube is now the second-largest search engine behind Google globally.) Looking at the world’s top brands is important as you try to figure out and interpret trends, but one major aspect that sets online video apart from broadcast TV is the fact that it can be harnessed by a wide range of companies.
A recent Invodo article shows video has had a major impact on B2B companies’ advertising. It is more effective at helping them gain new customers than any other type of original content. 92% of B2B marketers use video for demand generation and the majority say video content brings in high volumes of quality leads.
Establishing an online video presence for your business is essential. Whether your content lives on social media, YouTube, Vimeo, Wistia, or your website, it's important to invest in quality. Not all videos are created equal. You have a better chance of high ROI if you put the time and effort into making your online content as good as the spots your company might air on television. Because you don’t need to pay to get video content published, you can (and should) make a bigger investment in producing your videos. By focusing on quality throughout the entire video production process, you increase the likelihood of creating memorable and shareable content. Of course, great videos include top-notch voiceover talent!
Being part of this new media landscape has been very exciting, both as a content creator and a content supporter (voiceovers). In 2014, I collaborated on more work, that lived entirely online, than ever before. Maybe it's the millennial in me, but this change in media delivery, consumption, and distribution is a new era that will bring more and greater online content.
Now excuse me while I catch up on my Netflix queue.
Easy ways to connect and get the best performance for your project!
If you wanted to cook an amazing dinner, but didn’t know where to start; what would be easier? Having someone show you how to make that delicious meal? Or having someone tell you “just go make something tasty”? Odds are, if someone told you to go make “something tasty”, your love of anchovies might not be welcomed to the party (I like mine on Caesar salads). It’s always easier if someone shows you the right way and directs you on what's best for them.
Many clients don't realize the important role that direction plays in making sure they are satisfied with a voiceover performance. As a voiceover artist, I have a wide array of abilities and tools within my arsenal to deliver a stellar voice project. Still, my job can be filled with guesswork as I try to figure out what exactly a client wants from their script.
Voiceover works best as a collaborative endeavor and a real voice talent welcomes direction from clients. I have the best chance of making my clients happy if we work together during a session to ensure my performance is on the right track from square one--it moves the project along quicker, and guarantees awesomeness! Luckily, technology has made it very easy to connect talent and clients in a number of ways.
For some projects, you might be content having me record audio in my studio while you provide direction from a remote location. In this case, options like a phone patch or Skype call enable you to be patched into the session while I record the high-quality version myself. If you want to be the one recording the session, however, you need to make sure that the transmission from my end is crystal clear.
ISDN has been the go-to for superior transmissions for years, but the phone-line-based service is starting to be phased out. Newer options make use of the Internet and its lightning-fast data speeds. Services like ipDTL, Source-Connect Now, and Source-Connect (Standard or Pro) facilitate impeccable quality. While Source-Connect Now and ipDTL is a convenient (and free for the client) software, it’s still limited to Google Chrome and the Opus codec (tech nerdy I know).
When I upgraded my own studio to the full version of Source-Connect, it provided a major step up in terms of transmission speeds. The service also allows for ISDN bridging, which can connect my studio to one equipped with ISDN technology and transmit it directly to your ISDN studio. The major benefit of all these options is that you can feel like you are with me in the booth and you can provide direction on the spot--helping both of us be as happy as possible with the final result. And the sound and connection with Source-Connect rocks! I just did a session with a client in Portland and it couldn’t have been smoother!
So when it comes to directing your voiceover talent, ask them what technology they have available. Or make sure you go with a pro that has Source Connect and ISDN. Good direction of voice actors goes a long way in making your project turn out perfectly…and tasty!
A Voice Over blog
Tips, Tricks and Insights for casting, producers, agents, managers, creatives, and talent in the voice over industry.
Must Read Articles!