Restaurant platform and popular app OpenTable launches new career brand video.
I like food. A LOT. I grew up in a restaurant with a published chef for a mom, so I knew what vichyssoise was at age 12! And because of that I love to eat out.
OpenTable has been one of my favorite apps for years! It's a great way of trying new places to eat, snagging a quick table, or impressing a client/date! If you haven't used it, download it now. I'll wait.
So, I was happier than steamed garlic butter clams when OpenTable booked me to voice their new career video. It's beautifully produced by Marlon Torres and the story OpenTable crafted is just AWESOME!
A true honor to voice such a cool video!
Visit Southern West Virginia gets a new voice to highlight their beautiful "Welcome Home" campaign.
New Client Kodak and their awesome explainer video for KC2 Operating Platform.
Being it's the week of Valentine's Day, let me just say...I LOVE EXPLAINER VIDEOS!!!
It's not just that I voice a good amount of explainer videos, but it's the entire premise of this creative project. An explainer video makes your brand seem real, relatable, and doesn't weigh you down with facts and figures. It's like an elevator pitch, but on your website.
This new explainer video is for Kodak and highlights their KC2 photography software. It's a super cool concept and the video is great! My pals over at thinkmojo produced it. And they're neato peeps! Great collaborators for their clients. Love working with them. (see there's that love thing again).
I'm very proud of all the explainer video voiceovers I get to do. It's a great way to learn about new products and see how passionate entrepreneurs are.
If you need an explainer video for your brand, give me a shout! I'll recommend some great companies to work with. And when you're ready...I'll even voice your video ;)
Dave Immer at DIGIFON gives an entire list of acceptable ways to connect with voice over talent for recording sessions.
In the ever changing landscape of ways to connect and record remotely, Dave Immer is THE MAN when it comes to ISDN and audio codecs. Recently, he sent out a newsletter highlighting all the ways ISDN and IP codecs are used for voiceover, ADR, production and broadcast.
I had the pleasure of meeting with Dave at his studio last year. Not only is he a true professional, he has an amazing setup! His vast knowledge of the industry is fascinating, and he is a real resource for the recording arts. If you're thinking about adding remote recording (ISDN, ipDTL, Source Connect, IP), to your signal chain, a call to Dave Immer will be well served! At the time, he was testing my newly acquired classic Telos Zephyr box and couldn't be more of a gentleman and scholar.
Here's his newsletter:
ISDN & IP Codec List
Here is an incomplete list of ISDN & IP codecs suitable for VO, ADR, production and broadcast applications. Among some models there is overlap of ISDN & IP capabilities.
Telos Zephyr Xstream and Classic
Musicam CDQ Prima, PrimaLT, RoadRunner, Suprima*, RoadWarrior*
APT DSM100, BCF256, Milano, Tokyo, Eclipse, Equinox
Mayah Centauri, C12
Tieline Genie, Merlin
Telos Z/IP One
Musicam Suprima*, RoadWarrior*
Source-Connect Now (Chrome browser)
ipDTL (Chrome browser)
*Also sold as Prodys ProntoNet & Nomada
Let me know if you have additions to this list.
-Dave Complete library of newsletters: www.digifon.com/blog.html
SUPER BOWL AD WITH VOICEOVER FEATURED NO TRADITIONAL VOICE TALENT AND STOCK FOOTAGE.
This year's Super Bowl had all the hyped highs and lows we wanted. It was chock full of despicable characters...tasteless ploys...incredible feats...oh and there was also a football game too!
Like any Super Bowl, to some, the game takes a backseat to what is the largest commercial cavalcade known to capitalism. And it's spectacular! I love the ads. I mean who doesn't? Even if you're a diehard fan of either team, you're still talking about what ad you loved. There were many great and also controversial ads, but one storyline had me very intrigued. So I'm calling it, "GoDaddy's Super Bowl Ad That Wasn't".
We all know GoDaddy has been burned at the stake a few times for their past Super Bowl ads.
This year GoDaddy again took a page from their "make ads that get people uncomfortable" playbook and created a unique story. Perhaps slightly poking fun at Budweiser's puppy ad with a sinister twist to get people talking. It featured an adorable lost puppy, who ends up back home with his owners only to be instantly sold because his home was a puppy mill.
Ok ok...as a dog lover myself I'm not a fan of puppy mills, and I get why this ruffled some features....or fur. However, if you're that upset that a domain company used irony to sell their product...then your angst is misguided and your energy should be spent adopting or volunteering at a shelter. Nevertheless, the angry mob won and GoDaddy pulled the ad.
So what would you do after spending $4.5 million on ad time with no ad to run?
As any good football team will say on 4th and long, you punt and regroup for the next possession. GoDaddy's agency, Barton F. Graf 9000 scrambled to create something that would fill the slot, not offend anyone, and still make their client happy. So with just 24 hours, they created a simple spot using stock footage and a voice talent that has never been heard....because it wasn't a voice talent.
According to Ad Age, the talent was the agency's art director providing the voiceover on the spot.
As a professional voice talent, I'm not advocating for use of in-house people to voice a spot. In fact, it's a very risky move. However, Barton worked up the right play here for their client, the audience, and the agency.
You have 24 hours, no budget, a large/new client, the largest ad space available and no spot...what do you do???
I've been there. When that ad come on, I knew something wasn't quite right and my Spidey Sense tingled. But for me it was familiar. I was a creative director for over 10 years, and I've been in the hot seat of this kind of scenario. You have worked hard and long on a concept. You're in the trenches. Working nights and weekends. Revisions after revisions of storyboards, and scripts. Finally you're shooting and you're being flexible to the client, the crew, your bosses. In post, revisions after revisions, meetings after meetings until finally you have created the best version of your concept...your baby...and it's ready to rock! All to be shot down because some people have misguided and heavy opinions and/or feel offended. More appropriately...those people just don't get it.
Barton did exactly what they needed to do as a response. This wasn't just an ad to replace a controversial one. It was Barton taking a stand. I'm glad GoDaddy went along with it. That's a great agency/client relationship. BRAVO!
Oh and the voiceover...I hope he was paid at least scale.
More Super Bowl XLIX Ad Coverage:
A Voice Over blog
Tips, Tricks and Insights for casting, producers, agents, managers, creatives, and talent in the voice over industry.
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