Have you cut the cord yet? It's been clear for a while now that digital video is the next standard platform. Personally, I love my Netflix, Hulu, and Amazon Prime. Plus, it's even opened up new advertising avenues, and I've had the pleasure of voicing a number of these videos that go along side streaming content.
As people’s eyes move away from TV, advertisers are following suit. Recently, traditional ad agencies have been in a race to catch up with digital ones, and with numbers like these it's easy to understand why.
Forbes conducted a study and found that 59% of senior executives prefer to watch video instead of reading text, while eMarketer says that US Adults Spend 5.5 hours with video content every day.
In the past agency's were seen as lesser-than if they were doing in-house production. Now it's quickly becoming the standard, Because the market is moving much more quickly now, traditional agencies are recognizing the value of producing ideas during the creative process, In-house production helps the agency's clients "react to the market," and is a requisite to the sustainability of the agency.
According to Kantar Media, right now 24% of brands are using online video to market to consumers. MarketingProfs notes that 70% of marketing professionals believe that video converts better than any other medium.
Oh, and if you're after a new digital video platform, you should familiarize yourself with some great delivery systems:
Mother's Day Messages Broadcast to Moms of Syrian Refugees
When I was a creative director I had a running joke about "adding more flare". It was like a Viking battle cry. For some reason it always worked with clients to get them to sign off on projects, and it was an easy fix.
In this video Vox.com creates a timeline so we can see when the look of movies changed. Non-flare cinematographers used deep focus and coated lens to help keep the light from bouncing around. In the 1960's filmmakers wanted their films to stop looking like they were filmed in a box. Conrad Hall, legendary cinematographer of Cool Hand Luke basically made the mistake of keeping in the flare not only acceptable, but desired.
Check out the video below! And then ask yourself...does your project need more flare. Yes. Yes it does.
Below the video are a few resources to help you add your own flare.
Adobe After Effects
A Voice Over blog
Tips, Tricks and Insights for casting, producers, agents, managers, creatives, and talent in the voice over industry.
Must Read Articles!