Spending over 15 years in the creative space, I've learned a few truths; loads of empty Starbucks cups means the meeting went 4 hours too long, and partnering with a top notch creative agency will get you amazing content.
Being on both sides of the glass, I've seen time and time again how hiring a digital agency will bring your concepts and campaigns to the next level. Today, however, so much creative work is staying in-house. While this might help look good with annual budgets, it might not get you the same results you hoped for (aka sales...also part of budgets).
If you're leaning towards hiring a creative agency to help you get your company's word out, take a look at these tips before you head into your boss's office:
Here are some opportunities I suspect you'll find if you put yourself up to the challenge:
*(nerd reference. you're welcome ;)
Whether you are a small business on Main Street or a multinational conglomerate at some point you're going to need to hire a voiceover actor for one of your advertisements, corporate training video or even your phone messaging system.
No matter what size business you operate you can find voiceover talent to fit your budget. But first you have to decide on a voiceover budget. And that can present a problem.
How do you determine a voiceover budget that you can live with?
What Are You REALLY Willing To Spend?
Be honest with yourself. The cost of voiceover talent is part of your marketing budget. If you go over in this department you need to cut in another area. Like any other budget your voiceover budget should be a bit flexible.
Consider this. You have found the perfect voice, I mean this is the best voice you have ever heard and it fits in perfectly with your company’s voice and values. The only problem is that this amazing voice is 20% more than you were expecting to pay. What do you do?
Trust me, this will happen and you better have an answer.
A professional voice talent can help you maximize your budget.
Narrow Down Your Criteria
You do not want to waste your time listening to voice actors that work with your message or company. Do you want a gruff New Yorker of a sophisticated Englishman? Young or old? Male or female?
Narrowing down your criteria will actually a wider selection to choose from. Here is what I mean. If you just conduct a cattle call you may find only a few actors who can do a convincing English accent. But if you go in to your casting knowing you want an English accent you know every person you audition will be able to speak like an Englishman.
As an added bonus you will most likely get a selection of Northern England, the Midlands, Southern England and London accents (yes, they are all different).
Talk with your Voice Talent.
You may have fallen in love with a certain actors voice but is he really someone you want to work with? The majority of voice actors are professional and reliable, but like any other profession, there are some who are difficult to work with.
Your working relationship with the talent is just as important as their ability, if not more so. A voice actor who is constantly late or difficult to work with can quickly inflate your budget and possibly leave you scrambling to replace him. So make sure you hire a real voiceover professional.
Once the project has started set small milestones to make sure everything is progressing as planned. It's also up to you to provide timely feedback to the artist to let him know that he is on the right track or needs to make some changes.
Use The Right Equipment
This is no time to cut corners. Quality equipment will make the entire recording process run smoothly and save you money in the long run. Most voice talent have recording capabilities that can help reduce costs. But make sure they are giving you top quality. Ask for a sample audition and listen to the quality. If it's not up to snuff, than time to move on down the road. When you find the right voice talent, with the right studio, it will make the process smooth and cost effective.
If you are going to record regular voiceover then it may be financially prudent to buy your own equipment. If not, choose a professional studio that has produced quality recordings.
By using this simple guide you can determine a voiceover budget that will ultimately produce a quality product that you will happily share with the world.
If you're not sure where to start, then let's chat to get started.
Burrito icon Chipotle, launches National Career Day to hire over 4,000 in one day!
Aren't burritos delicious? Also, possibly magical? Unique? Fun? One of my favorite clients, Chipotle, developed an awesome event called National Career Day. With the goal to hire over 4,000 people in one day, the campaign was in full force with social and Pandora ads. Chipotle's culture is right in line with hiring that many people in a single day. The excitement around the campaign was energetic, and being "the voice of Chipotle" it was such an honor to voice the Pandora ads.
While, the media impressions were probably in the millions, the campaign attracted over 60,000 applicants! From 8am - 11am yesterday (Sept 9th), Chipotle shared their culture with potential hires in the hopes of putting them on a fantastic career path.
The voiceover sessions were a lot of fun too! We did a round of ads for Pandora that went along with place-cards and impressions nationwide. The ads spoke right to Chipotle's integrity culture; fun, lighthearted, but real, conversational style of voice over. I always appreciate a client who stays true to their culture and brand while inviting others to enjoy it with them. Check out another ad below. If you're ready for a unique voiceover experience, drop me a line and let's record some magic!
A Voice Over blog
Tips, Tricks and Insights for casting, producers, agents, managers, creatives, and talent in the voice over industry.
Must Read Articles!