I'm a sucker for good talkies. I love the craft of putting together a story, and sharing it with the world.
When I was a creative director, I was fortunate to produce a few videos that had great messages. While they were all corporate/promotional type projects, a few stood out as something unique, something special.
A few of my favorites as as a director were telling the tale of a small telecommunication company's three generations of family, or highlighting a death row inmate acquittal because of a local university's work to find him innocent. These were works of love and labor. From initial concept, to final render; I loved every second of it.
As a professional voice talent, I sometimes get to be a part of one of those labor of love projects. Something where the director had a vision, and stuck with it to create beauty. The good folks at JensonUSA crafted a gorgeous recruiting video, and trusted me to add the voiceover. The shots are perfect and smooth with a voice styling of a knowing but humble admirer. I'm very happy to share it with you, and hope you like it just as much as I do.
LENDING CHARACTER VOICE OVER TO ADS.
So you have a great concept and script for your promotion but you need that funny, cool, unique, or unworldly character voice to bring it all home! You hear the voice in your head, but want to find the right voice actor to seal the deal! Hiring a voice talent for character work can be fun and adventurous! We've talked about how important it is to give the right specs to a talent, but how do you get the voiceover artist to give you the performance you need? Easy! Let them interpret and make choices! I know sounds scary right? You have a singular sound in mind, and you want that. The problem with closing off interpretation, is it can lead you down the wrong path for your project. You never know when a voice actor will bring something to the project that you might have not thought of! You'll love the project more, you're clients will love it, and the talent helped put those final touches on it. As a professional voice talent, I pride myself on being collaborative, flexible, and take excellent direction. That's what you need to find a perfect character voice.
Recently, I worked with some great clients on a casino ad. They wanted an "Italian Voice", but in my experience that can mean a lot of things. Is it a sexy Italian Stallion, a stereotypical New York accent, or the voice you hear when you see that cartoon on a pizza box? When I saw the audition, I tapped into my 10 year old self...I did my best Mario from all those years of Nintendo (see mom video games helped get me a job!).
My clients were super fun and they loved my interpretation. The final was just about the same as the audition. So much fun, and my Italian ancestors couldn't be more proud ;)
5 Quick Tips to Help You Hire Great Voice Talent!
I love a good sandwich, grinder, hoagie, sammy, or whatever name it goes by. Think of how many varieties there are of "stuff between slices of bread". In fact, it might not even be bread! It could be a wrap. Or just lettuce (I consider that a sandwich). If you walked up to your local sub shop, and said "Make me a sandwich that tastes good, and not bad." Where would the crafter of that fine grinder start? What kind of bread do you want? Do you like mayo or mustard? What kind of mustard? Oil or vinegar? Meat? No meat? Cheese choices? No cheese? There are probably thousands of varieties (or more) of sandwiches. Each one can be tailored to your specific taste. Creating a voice over project can be the same way. Here are a few rules that will help you get the tastiest audio for your project!
Doing these 5 things when hiring a voice actor will go a long way to get you the best project, smoothly and quickly. Remember, just because you know how you like your sandwich doesn't mean the one who's making it does. It takes partnership, good clear direction, and planning to make your next voice over project delicious! Now I'm off to get a grinder!
A Voice Over blog
Tips, Tricks and Insights for casting, producers, agents, managers, creatives, and talent in the voice over industry.
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