Alright, just seeing that headline, you're thinking one of two things:
While the truth of using certain advertising "tricks" probably sticks somewhere in the middle, here's what I tell you after working 15 years in the advertising space...it's only a trick if you are fooled by it. Did I just call you dumb? Uh...no. It really comes down to being an informed consumer.
Good advertising does an incredible job of being honest, real, relatable, and generally as transparent as possible. The advertisers that work hard at crafting solid campaigns that impact a potential buyer, have truly mastered an art form. It's not a trick if you relate to a message, or feel emotion when you see an ad that reminds you Grandma. The storytellers have done their job. It's up to you as a consumer to decide whether or not to spend your money. It's not a trick. It's a story, a message, and an idea. Enjoy the ride. There are some great ads out there.
Respect the advertising craft.
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Tips, Tricks and Insights for casting, producers, agents, managers, creatives, and talent in the voice over industry.
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