How a rich, decadent, and indulgent voice over script can be a guilty pleasure. (video below)
What's your favorite dessert? Something sweetly sinful? Cool and refreshing? Warm and inviting? Mine is creme brûlée. It's simple, elegant, and loaded with things no one person should ingest in a single sitting (or in my case probably 1.5 minutes).
My everyday style of voice acting is a casual, conversational, guy-next-door read that is very much the standard for commercials today. I like to think of this non-announcer "dish" as a nutritious, balanced, meal that keeps me going. However, always lurking in the background, is my "sweet-tooth". A voiceover read style so thick and rich, it wants me to dip into a forbidden, sometimes forgotten, and often tempting scripting. Enter the Infomercial Voiceover.
Even saying the word infomercial brings up a certain stigma, perception, or sometimes nostalgia. We think of late nights on our couches, drunk with power of a credit card and phone number, while our eyes feast on the MOST AMAZING THING EVER!!! Images of Billy Mayes, a Snuggie, or Jack LaLanne confuse our senses as we give into our primal consumer urges.
(new infomercial voiceover booking)
Back when I did a lot of live announcing, the character I played closely resembled that of an "infomercial" style announcer. Hard hitting, fast, back of the throat, punchy voiceover that, while was (is) not popular in commercial, had a certain powerful impact live. In an arena, convention hall, stadium, or ballroom that particular read style did something to command attention and snap an audience member back into place. Is it relatable? Hell no! But that's not the point. Dessert isn't good for you, but we love it all the same.
While I don't always partake in such a taboo, and sometimes snubbed style; the infomercial voice over read hangs around and reminds us...it's ok to give in every once and a while. I know I do.
I want to have a good body, but not as much as I want dessert. ~Jason Lov
A Voice Over blog
Tips, Tricks and Insights for casting, producers, agents, managers, creatives, and talent in the voice over industry.
Must Read Articles!