When I was a creative director I had a running joke about "adding more flare". It was like a Viking battle cry. For some reason it always worked with clients to get them to sign off on projects, and it was an easy fix.
In this video Vox.com creates a timeline so we can see when the look of movies changed. Non-flare cinematographers used deep focus and coated lens to help keep the light from bouncing around. In the 1960's filmmakers wanted their films to stop looking like they were filmed in a box. Conrad Hall, legendary cinematographer of Cool Hand Luke basically made the mistake of keeping in the flare not only acceptable, but desired.
Check out the video below! And then ask yourself...does your project need more flare. Yes. Yes it does.
Below the video are a few resources to help you add your own flare.
Adobe After Effects
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