The Future of Audio Production is Now!
If you have a passion for music and technology or all things dealing with the productions of sound; you know how important and popular (NAMM) National Association of Music Merchants truly is. This special event is held every year in Anaheim, California and is actually the world's biggest trade only event, designed for products dealing exclusively in the music industry. Every year in January the Anaheim Convention Center attracts numerous musicians and gives them permission to promote and show-off their very own signature equipment and models.
This grand show allows distributers and dealers to negotiate and plan for future business, while showing off what's new and exciting in the industry. This is definitely the best place to be if you have a passion for innovative technology. This once small event introduced in 1901, has grown and evolved into an international association of it's own. In this article you'll get highlights from the show and details of the digital platforms, which makes this event what it is. Let's have a look shall we.
Hot and Exciting Products
Blackstar's ID Core Amps and Stereo is definitely a fan favorite. The ID Core Stereo 100 and 150 have increased power and range, giving them more power for live performances. Being extremely powerful, they're extremely light, which can be carried around easily. Each one of the model's 10-Inch speakers have 100W and 150W respectively. The two-buttoned foot switch controls an in-built looper which gives you an Octaver Effect. There are plenty of settings to give you that desired sound. This product ships out in May of this year.
Zoom ARQ Aero Rhythm Trak has a weird futuristic look to it but is very versatile. The ARQ is revolutionary and gives you a complete new experience. Performers and producers have the ability to use this a sequencer, looper, drum-machine, or MIDI controller. The options are endless here. There is a wireless Bluetooth ring controller that allows the performer the ability to step out in front of the crowd and not be cut off by just being in the booth. The AR-96 Base Station has up to 468 instrument sounds, drums and digital affects, just to name a few. The synthesizer is very comprehended and has the ability to make one of a kind sounds. Options are endless with this device. The ring controller and base station can communicate simultaneously without any breaks or pauses. IOS-Based BAWs has pressure sensitive pads (AfterTouch) and a 96 velocity. Zoom has always been unconventional by bridging never be for seen products and features to brand new technology.
Top Gear Highlights at NAMM
"Best in Show"
This popular panel discussion gives better insight and highlights of the best gear of the 2016 NAMM Event. There are four categories being judged by six buying agents in front of a crowd of over 800 attendees. This show has the buzz and definitely lives up to the hype. There are six judges and they all have their favorite pick. Let's have a look at the four categories.
There are numerous contestants in each category, but the (BIS) Award goes to the cream of the crop and the overall winner for 2016 is James Valentine and his signature guitar. The Maroon 5 member's guitar was made exclusively by the Ernie Ball Music Man.
More NAMM Winners....
Placid Audio Mics aren't for high-fidelity and full range; rather for meant to add character, attitude, and personality. The (Resonator Series) mics meant more for blinding with other microphones. There is a mechanical filtering device inside of the mic that dynamically filters the vocal tones. The sounds here are brings in more character and is great for live performances. The mics are around $260 and soon to be released in the near future.
Nord Piano 3 (Keyboard) gives the user that weighted piano feel and sound. The all new Virtual Hammer Action Technology replicates the same movement of in such grand pianos, giving you rich, deeper tones. The precision of the key movements are brought out more by the Triple Sensor Keybed. You can get an extensive triggering range without fully lifting the keys. The keys even have a real/authentic feel and are covered in an ivory tone. The Nord Piano 3 has an expanded memory and a huge library full of electric and acoustic sounds. The (VHAT) technology can soften the sounds simply by how fast you take your fingers off the keys. This high powered instrument will hit the seen around may in the UK.
The Halo Reflection Filter by Aston:
This microphone filter is taking the music industry by storm. The patented design makes it a lot bigger, yet lighter, and deeper in total area. The wrap-around surface area catches more of the sounds hitting it. Soft and dense material absorbs frequencies smoother as well. The isolating ability here filters great and blocks outside noises better than anything on the market. Even the mic mount can be adjusted and used with other mics. The (Aston Halo) is surely light years ahead of the game.
As you can see, NAMM definitely represented this year. Many futuristic and innovative products are about to hit the scene. The question is will you adapt or get left behind.
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