So the big question; do you watch the Super Bowl for the game...or for the ads? For me, it's a little of both. Sure I love a good matchup, and this year's big game has some cool storylines to it, but I'm also an ad guy. While the action will be hot, the ads are even hotter...and weirder...and funnier.
I always debate whether or not I will see the ads before, or want to be surprised during the game. Every year the ads come out sooner, to get traction online, so it's hard to ignore them completely. While a few of the regulars (beer, cars, etc...) will showcase (and hopefully grab some impactful ad time), there are a few new or unexpected names to the lineup. Let's check out a some new buyers in the Super Bowl ad space.
First up, Pokemon. Yup you read that right. For it's 20 year celebration, they went all out for an epic, empowering ad.
SoFi, a financial services firm, released their first ad to engage people into a "bankless world".
SunTrust Bank is running their first ever Super Bowl ad. Backed with a powerful voice over, it asks you to "catch your breath" and move forward.
Amazon is now at the Super Bowl party. Alec Baldwin and Dan Marino are set to star in a few versions of the ad highlighting the new Amazon Echo.
Colgate is making it's Super Bowl debut in a campaign to "Save Water". Seems surprising that Colgate hasn't been here before, but they make a splash with this ad.
Marmont, the outdoor apparel brand, is running it's first Super Bowl ad with a cute Marmont character. They released a few teasers as well.
LG is another surprising name that hasn't ran a Super Bowl ad before. But, they went all out and got frickingRidley Scott as the producer! Oh and some Liam Neeson guy is in it too.
There are a few surprising notes about what is left out. Some familiar Super Bowl spending brands have decided not to shell out the $4.5 Million, and maybe buy pizza...???
GoDaddy: After pulling a controversial spot last year featuring a golden retriever puppy that gets sold and replacing it with a last-minute spot. First time in 12 years the brand won't have an ad on game day.
Nationwide: After receiving backlash last year for running a Super Bowl ad about a dead kid, Nationwide confirmed to Adweek that it will sit out of the Big Game this year. "We are not advertising in the 2016 Super Bowl. Nationwide has historically been selective in our marketing approach around the Super Bowl. This year, we are focused on increasing our support of the Walter Payton Man of the Year Award and supporting the players making a positive impact in their communities," the brand told Adweek.
Nissan: While Nissan made its first Big Game appearance since 1997 during last year's Super Bowl, the car brand told Automotive News it plans to sit this year's game out.
Mercedes-Benz: The car brand made a rare appearance during last year's game with a 60-second ad retelling the story of The Tortoise and the Hare, but Automotive News confirmed the brand won't return this year.
*Check out more on Super Bowl 2016 Ad's at AdWeek.
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