After 10 years of voicing the Geico Gecko, Jake Wood has been replaced...
Do you know how sacred job security is? Think about it...how many people do you know that have new jobs every 3 - 5 years (or sometimes every year)? Probably a lot! It's not uncommon in our "gig-economy" to be job hopping every few years. In fact, consistent longevity is more of an anomaly.
Last fall, actor Jake Wood was let go as the familiar voice of the Geico Gecko. What ensued was a bit of a shit-storm of Twitter feuding, backlash from "policyholders", and ad lovers upset that something they loved was different.
Wood took to twitter in mid-November to voice his opinion, tweeting he was "sacked... because [he] refused a huge pay cut. Nice huh?” His fans were "seriously bummed" and let GEICO know that the new voice for the lovable reptile "SUCKS." Some even threatened to cancel their policies.
Now, as a voice actor, I can see this both sides. Reports have come out that this was all about money (which it normally is). But that's a vague answer to a much larger problem. Did Wood's agent not advise him properly on his market rate? Did Geico strong-arm them into a reduced rate? Did Wood shoot the moon? Who knows?!?! However only Wood, his agent, and Geico know for sure what really happened.
Here's the bottom line; after a 10 year run with one company something happened, someone got upset, and now he is no longer voicing the lizard. But from the padded room I sit in, having 1 consistent job for 10 years, is a pretty good run.
The above video has the new voice over talent. You be the judge. As for Jake...he's getting on just fine...
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