CONTENT WRITING ISN'T ENOUGH!
INCREASING CONVERSIONS, INVESTING IN YOUR BRAND, & CULTIVATING AN AUDIENCE WITH EXPLAINER VIDEOS.
When was the last time you were clicking through a site, and there was NO video? Can’t remember it? Was there a video welcoming you? A short tutorial about who they are? Or maybe a message from the CEO? Video thrives on company sites, and is a staple for any user experience. The shift to online video is so great, that NOT having a video could make potential customers weary. That means no conversion!
For many companies struggling with marketing online media, finding ways to promote products and services can be very confusing. Additionally, getting potential customers to actually understand a company's message is half the battle toward generating conversions. If your business is doing something new and innovative, then people might be overlooking your potential because they simply can't grasp your concept. You can write as much web content as you want to try to explain things in different ways, but often the best way to grow your customer base is to make an explainer video. In fact, establishing an online video presence is becoming the expectation for many businesses.
According to the Social Science Research Network, about 65 percent of the population is made up of visual learners, and those people respond best when they can actually see a product or service explained step by step. In a recent study by Demand Metric and Vidyard, 71 percent of those polled said that video marketing helps them convert more customers than images or text, and 69 percent responded that they had been able to use video marketing as a good source of lead generation.
SO HOW DO YOU CREATE A VIDEO THAT EXPLAINS YOUR COMPANY IN A THOUGHTFUL, COMPELLING AND HONEST WAY? AND ONE THAT PRODUCES RESULTS?
Wezank is an excellent company devoted to putting together explainer videos for businesses of all different types and sizes. Wezank uses creative and interesting animation to entice website visitors into watching from start to finish. Wezank excels for their clients, and they put it simply; "We explain ideas with beautiful videos". The company also does a great job at simplifying complex concepts while still getting across an accurate picture of the goods and services their clients offer.
I had the pleasure of working with Wezank on an explainer video for the online tutoring service Teach Me Now, and I loved the experience. And according to the client, "Working with Tony was excellent. He responds very quickly, grasps the requirements from the first time and is very friendly! We will be working with him again soon." I knew I was working with real pros, and any company would be very fortunate to partner with such a great team.
Online video can be challenging, but finding the right resources to develop your story is key to high conversions. With the exceptional animation done by Wezank and the top-notch voiceover, you can be assured that your explainer video will be in very capable hands.
Stop missing out on potential business because you aren't able to hook your ideal customers. Let's chat about investing in your brand by producing an explainer video with voiceover today.
For More about Wezank, check out their own explainer video. (And when you talk to them, tell them your friendly neighborhood voice over talent Tony sent ya ;)
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