Have you cut the cord yet? It's been clear for a while now that digital video is the next standard platform. Personally, I love my Netflix, Hulu, and Amazon Prime. Plus, it's even opened up new advertising avenues, and I've had the pleasure of voicing a number of these videos that go along side streaming content.
As people’s eyes move away from TV, advertisers are following suit. Recently, traditional ad agencies have been in a race to catch up with digital ones, and with numbers like these it's easy to understand why.
Forbes conducted a study and found that 59% of senior executives prefer to watch video instead of reading text, while eMarketer says that US Adults Spend 5.5 hours with video content every day.
In the past agency's were seen as lesser-than if they were doing in-house production. Now it's quickly becoming the standard, Because the market is moving much more quickly now, traditional agencies are recognizing the value of producing ideas during the creative process, In-house production helps the agency's clients "react to the market," and is a requisite to the sustainability of the agency.
According to Kantar Media, right now 24% of brands are using online video to market to consumers. MarketingProfs notes that 70% of marketing professionals believe that video converts better than any other medium.
Oh, and if you're after a new digital video platform, you should familiarize yourself with some great delivery systems:
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